The Way You Tell Your Story Makes All the Difference

Strategic social media and brand creation that turns attention into engagement—and engagement into action.

From logo design and motion graphics to social-media content and YouTube branding, I help organizations clarify their message, modernize their look, and consistently show up with purpose across every platform. The result is a brand that not only looks professional—but feels trustworthy, relevant, and memorable.

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🟨 CLIENT PROJECT OVERVIEW

Capital Industrial Sales & Service — Social Media + Brand Creation

This project focused on developing a cohesive brand presence and digital content system for Capital Industrial Sales & Service. The goal was to ensure that every visual touchpoint—from social posts to video thumbnails—reflected a unified, professional brand identity while remaining flexible for ongoing content creation.

Scope of Work Included:

  • Brand visual refinement

  • Social media content creation

  • Motion graphics

  • YouTube channel and thumbnail design

  • Promotional assets for events and livestreams

  • Platform-ready digital graphics

Each asset was designed to work independently while also supporting a consistent brand system across platforms.

🟩 CREATIVE & MARKETING STRATEGY

Rather than creating isolated graphics, this project was built around a brand-first content strategy:

  • Establish a clear visual language

  • Maintain platform consistency

  • Support ongoing content scalability

  • Reinforce brand recognition at every touchpoint

Their Youtube channel was updated with fresh new engaging thumbnail graphics…

The approach ensured that whether the audience encountered the brand on YouTube, social media, or at a live event, the experience felt unified and intentional.

I created a new X (Twitter) account for the business, started making fresh targeted videos, and tweeting synced messaging on Instagram promoting for their upcoming trade show appearance.

We can “Tweet” or go “Live” from the event if needed to sync with your audience.

🟧 RESULTS & VALUE

  • Strengthened overall brand cohesion and professionalism

  • Improved visual consistency across digital platforms

  • Delivered a scalable content framework for future social and promotional assets

  • Provided the client with ready-to-deploy marketing tools for ongoing campaigns and event promotion

This project demonstrates how consistent design and thoughtful social content directly support brand credibility and audience trust.

AI POV of a person taking a photo of a restaurant

🟦 WHY THIS MATTERS FOR YOUR BUSINESS

🟦 Strong social media and brand creation isn’t just about aesthetics—it directly impacts:

  • How credible your organization appears

  • How clearly your message is understood

  • How often your content is shared

  • How confidently audiences engage with you

    With a broadcast background and a digital-first mindset, 

    I build creative that works at both the storytelling and strategy level.

    Let’s Talk About Your Brand

Social Media & Brand Creation in Edmonton

Gary Mochoruk Creative provides professional social media content creation, brand development, motion graphics, and digital marketing visuals in Edmonton and across Alberta. Services include logo refinement, YouTube channel branding, social media graphics, promotional video design, livestream branding, and event-based digital content. With over 20 years of broadcast and digital production experience, every project is designed to improve brand clarity, audience engagement, and long-term visibility.

Serving broadcasters, municipalities, nonprofits, and brands across Alberta for over 20 years.

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